The Beauty Industry Thrives on Our Insecurities

Capture Sunshine: How the beauty industry thrives on our insecurities

Today a lady tried to sell me a beauty product in her way and it did not go well.

Over my blogging years, I have received many emails, mainly from teenage girls asking my advice on various topics: ranging from high school, academics, blogging and self-doubt. The latter being the most popular of them all and as someone who experienced it, I thought this only applied to teenage girls as they are still trying to figure themselves out along with the world around them but fast forward two years later, I see that the entire society is plagiarised by this infectious disease.

My conversation with the lady went somehow like this:

Lady: “Madam, which face cream do you use?”
Me: “Umm…XYZ. Why?”
Lady: “Uhh, XYZ is such a sham. You should try our new product, it will help brighten the dark patches under your eyes and keep the glow in your face intact that comes in your 20s.Me: “No, thank you”, walks away almost instantly never to look back.

This made me think about the way in which these companies try to sell their products and I realized that the beauty industry more than any other, thrives on our insecurities. Protect yourself from the sun or you’ll get tanned. Oh, you did. Well, here is our whitening cream. Your skin starts aging in your 20s, apply the anti-aging serum. Lose weight in 2 weeks. Make your legs seem taller in these jeans. Day cream, night cream. Under eye cream, hand cream, foot cream, cuticle oil. There is not a single part of our body, they don’t have something to sell for.

I don’t have any problem with the people buying these products. I believe, it’s a personal preference and that should be respected but I strongly believe that the society has pressurised the female sex a lot more than their male counterparts to look in a certain way.

I’m worried about the teenage girl who believes when the lady tells her that she is ugly because she has dark circles and acne. For the young lady yet in her school who is taught that hair on her body makes her masculine. For the young girl out there, who believe that she’ll become more attractive if she attains the zero figure by starving themselves. For the woman who believes that she needs to be Fair and Lovely for marriage proposals. For the grandmother, who believes that her wrinkles and grey hair have made her lose her charm. For the newly mother who think that her post-baby weight has made her fat.

No. Fuck all of this.

Your skin tone doesn’t define who you’re. You need to embrace your child bearing hips.Your dark circles, wrinkles, and greys tells a story. It’s a privilege that not everybody gets.

I’m blessed to be comfortable under my own skin but I would be lying if I tell you that there isn’t a day when I don’t like my body. Sometimes, I do wish for a flatter stomach or hope that my dark circles go away magically. But I have attained that point of beauty nirvana where I can brush off them quite easily. Over the years, I have realised that all of this is just skin deep and it never matters in the long run and one day someone will love you for who you’re and tell you that you’re the most beautiful human in the world and you’ll believe it. You should.

You’re beautiful. Don’t let the society make you believe otherwise.

Comments

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      Sakshi Raina

      I am sorry you had to go through it. I agree, the society and the social media can be really ugly. So it’s better to ignore the haters and YOU do YOU! <3

  1. thisdreamsalive

    I 110% agree with you. I had a big rant on my own blog after Kim Kardashian promoted appetite suppressing lollipops, because vulnerable insecure young girls and people with eating disorders will exploit them. Im so proud I’m finally comfortable in my own skin

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      Sakshi Raina

      It does take time to be comfortable in your own skin and congratulations for that! I remember being the girl who wanted to fit in when I was in high school, not so great times. The Kardashians are off bounds, I still don’t understand when no body likes them – how are they still making billions?

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  2. Tara

    Such a thoughtful post! I like to think that society is becoming more accepting but there’s no doubt sales are secured through our insecurities so perhaps the retail sphere has some catching up to do!

    Tara x

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      Sakshi Raina

      I agree that since we are now so vocal about it, thank to social media. The pressure is slightly less than what is used to be. But is it also because we are now grown ups and follow similar accounts? I don’t know.

  3. Lupe

    I went to sephora last week and the workers were all shoving products at me, I honestly didn’t see the big deal with the ones I tried. Being in a makeup store with no idea of what is happening can be kind of overwhelming, but I’ve just stuck to having a good skincare routine and not really wearing makeup because of my sensitive skin. Yes, makeup can make me feel pretty, but so does my natural skin

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  5. justnatonya

    Sakshi you content is everything! I agree so much, the industry is full of misleading information to make you feel like something is wrong with you, making you think you have a problem when there isn’t one. Trust I’m here for cleansers to heal acne or scar removal creams what I don’t celebrate is products that are advertised to change your beauty rather than to enhance your beauty. I think products can be good for you if advertisers sold it based on to support what you have not make you buy something to attain a fake beauty. Sharing your post!

    Natonya | http://www.justnatonya.wordpress.com

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      Sakshi Raina

      Thank you for the support Natonya, I agree with what you said. Instead of embracing your flaws and beauty, they make us believe we need to change in order to look more attractive. Nopes, boiiii byeee. Haha.

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  6. Kelsey Marie

    This is so amazing and truly something women (and men, and everyone else) should hear. People love to make it seem like our imperfections weaken us, but in reality they make us unique.

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  7. Tajinder

    Loved reading this post, especially the way you ended it. Beauty is a concept that varies for each individual. It’s not a one size fits all, we should embrace our quirks. Stay fabulous!

    Tx. // MusicGeekOnline.

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  8. backstorybeauty

    Yes, you’re so right. The level of pressure to ‘look better’ really is disproportionately aimed at women. Hence the reason it’s important we remind ourselves, our daughters, sisters etc to aim to filter out the noise…

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  9. Bexa

    This is such a brilliant post! Thank you for spreading such a positive and inspirational message. I love the line about grey hairs & wrinkles are a privilege not everyone gets. This is so true. We must embrace it all and not let anyone tell us we need to change. Great post! 💖 xx

    Bexa | http://www.hellobexa.com

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  10. Quirky Writes

    Very well said! I love this post. It’s so true, especially in the South-Asian countries. The obsession with fair skin is something that I don’t really understand. Being a brown girl myself, I find it very offensive that how people, esp celebrities openly promote whitening creams and say that “you are better when you are fair skinned”. Seriously? Talent=skin colour? I wish people were more…intelligent and had a sense about what actually matters and what doesn’t!

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      Sakshi Raina

      I can relate especially with all the ads still shown on TV. As I mentioned, I don’t understand why we still have to fight against this even after all the advancement of education and well, time? If we only take care of our personality and wisdom as we obsess over our physical beauty.

  11. Huda

    I love this post so much! It is honestly so messed up how the beauty industry feeds off of people’s insecurities! Some of us are confident in ourselves and don’t give in to these things but some others aren’t especially the younger generation! Honestly makes me so sad to see where our society is headed! xx
    https://beaulife.org

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      Sakshi Raina

      True! The younger generation seems to be affected the most. The teenagers who are still trying to understand the world, makes me sad to think what we are teaching them.

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  12. Bianca W

    Talk about ways to lose a sale. I hate that was your experience, but I’m glad you were able to flip it positive. It can be difficult to keep our insecurities in check day-to-day without the beauty industry leeching off it too. Thank you for shedding light on this and encouraging us to love the skin we’re in.

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