Start With Why

start with why

“People don’t buy what they do, they buy why you do it”

Simon Sinek

I remember stumbling across a TED talk by Simon Sinek where he spoke about the importance of WHY and how business who understands this succeeds more than their competitors.

It resonated with me so much that it’s something that I remember to this date. In fact, I have imbibed this in my personal and professional life.

While Simon talks more about this in detail especially for startups and businesses (Go check out his TED talk and his book), I wanted to talk more on how it changed the way I work and lead.

Do you know your WHY?

What is it that motivates you to get up from your bed every day? What is it that you always strive to achieve? Your WHY is the belief or purpose that drives you to act the way you do in your personal or professional lives. It defines YOU and the path you decide to choose.

For me, it has always been to inspire people and help make a positive impact. This is why I started my blog to reach out and why I help create scalable architecture at work while trying my best to inspire change.

Why should you know your WHY?

When you know your WHY and have a clearer clarity around your purpose, your actions support it, and then the HOW becomes easier.

It’s easier to make decisions. When approaching a new dilemma, it’s easier to reject the ones that are inconsistent with your purpose.

In a business, the employees connect better if they share the same beliefs. They would stick through thick and thin because they connect better and have a stronger sense of attachment towards the work because of the belief.

It sets you apart. A lot of people tell the WHAT and HOW but not many discuss their WHY. When you start with WHY, it tells the other person about your personality and what you believe in. It shows that you’re someone with a dream and not someone who only wants to get the job done.

How to start with WHY

At work whenever my team is assigned a task, I always present the WHY first. Why do we need to do this task in the first place and what value does it bring to the customer.

I have seen the more they understand the WHY and believe in it, the more connected and passionate they feel with their work. Maybe this is because they feel they are driving a change which they believe in, maybe this is because they feel more connected. Maybe this is because they feel a part of something bigger, a team working towards a single goal. It’s powerful!

Whenever you are faced with a new task, understand the WHY, see if it’s aligned with yours. Whenever you hire new employees, tell them what the purpose of the company is, it helps them self select to be more aligned. When you’re making a sales pitch, start with WHY than WHAT. There are hundreds of people doing the same thing as you, it’s what drives you that sets you apart.

What is your purpose? Why do you do what you do?

If you like the above post, please subscribe to the blog. You’ll only be notified of any new posts 🙂

Join 154 other subscribers


  1. Deborah Kleé Author

    Great post. I have recently found clarity about why I write novels and blog. It is consistent with my passion to give voice to those who often live on the edges of society and to inspire hope and self belief. Once I had this realisation everything else fell into place.